As part of their corporate social responsibility companies contribute their bit towards society by taking many initiatives that may help making the life of people better. Companies work towards broad categories like taking care of the environment, philanthropy, treating employees in an ethical way and last but not the least, volunteering for specific causes that have hit the society.
Why is CSR important?
We talk a lot about sustainability of life on earth, for people etc. A business must become sustainable too. And the pursuit to sustainability is rooted in optimism and being responsible towards the society. A sustainable business is efficient in using the resources, respects the environment and takes care of its people.
Also, the consumers of today have become responsible and know more about the social issue that have plagued the society. A company that gives back to the society is where a consumer would want to shop from. Secondly, people would always want to work for and join a company which is socially responsible. And, hence, CSR is becoming part of the core strategy of companies today that would help them create a business model of value for both their business and the society collectively.
Wonder Cement has already been doing its dream job of making India beautiful and strong by delivering world class cement through its cement manufacturing units in Rajasthan. In parallel to this, it also contributes to the society by creating an atmosphere of motivation, inspiration and happiness inside the company and bring a smile on the faces of people who need help. Below are some of the initiatives that the company has taken to give its bit to society:
- Towards the society: The company has done 20 school adoptions since 2012 under the Sarva Shiksha Abhiyan giving financial assistance of 1 lakh per school. It has also organised Family planning programs and health camps for the needy people in villages.
- Environmental conscience: Their cement plants have been designed on the latest environmental norms and use state of the art pollution control equipment. It has also developed a green belt of around 1,15,000 trees, shrubs and herbs around the mining and plant areas, nearby schools, townships etc.
Woman Empowerment: There is no tool better than empowerment of women in the country and Wonder Cement understands this to the complete. It has provided sewing training to women & girls in the villages. It has also helped in the renovation of Anganwari centres and assisted in providing better playing & learning materials. Self-help groups of women have also been made to connect them with income generating activities.
