Published on 02/05/2017 11:25 am
Quality is a habit for successful businesses

Quality is not an act, it’s a habit. It is a habit which makes a business successful and sustainable for a longer term. It is rather more important than the quantity itself. It helps an organization win happy customers, hold a bigger market share, reduce business costs and earn a good name for itself in the market.

Benefits of Quality control in a business are as below:

Quality is equivalent to consistency: A business should welcome inconsistency only when there is an improvement in the product manufactured. Otherwise, a business has to make sure it provides a consistent experience to its customer for repeated and long term associations. We are what we repeatedly do and excellence is achieved by making it a habit and not just a onetime act.

Customer satisfaction: Customer loyalty is priceless and it can only be won through quality products. A satisfied customer is the best business strategy and the bigger is your basket of happy customers and the further your business would grow.

Reputation: Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one bad one to lose it.” Quality control would make sure a business adheres to quality standards at all times and does not risk its reputation in a much competitive market.

Cost effectiveness: Poor quality increases the manufacturing cost. Improper products would incur further costs of checks and improvements. Many times defective products result in full scrapping of the project and a business facing huge losses on the investment. Quality processes make sure industry standards are followed at every small step and a sustainable product is developed as an outcome.  

Wonder Cement, one of India’s leading cement manufacturing companies has successfully indulged this importance to quality in their work culture which further showcases on the quality products they have been delivering to the people. The company has manufactured high class cement by making huge investments in state of art manufacturing units established through technical collaboration with ThyssenKrupp and Pfeiffer Ltd. of Germany. The company has a great mix of young and experience leaders in its top management complimenting each other to keep innovating while not flying too high and also concentrate on the small things.

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